Ananda Chakravarty

Ananda Chakravarty

Greater Boston
2K followers 500+ connections

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IDC
MIT Sloan School of Management

About

I apply skills working with senior leaders and leveraging a retail, digital and product…

Articles by Ananda

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Activity

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Experience

  • IDC Graphic

    IDC

    Boston, Massachusetts, United States

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    Remote

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    Greater Boston

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    Greater Boston Area

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    Greater Boston Area

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    Hartford, Connecticut Area

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    Greater Boston Area

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    Greater Boston Area

  • Company ghost image

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      Greater Boston Area

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      Greater Boston Area

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      Greater Boston Area

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      Greater Boston Area

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    Greater Boston Area

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    Greater Boston Area

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    Portsmouth, NH

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    Greater Boston Area

Education

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    Pricing: Using Data to Improve Pricing Performance- EVC, pricing strategy, elasticity and real world application

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    Activities and Societies: IPADE Executive MBA Study Abroad, Mexico City, Mexico

    D'Amore-McKim School of Business, High Tech MBA - Ranked #1 Technology MBA 1999-2000, Computerworld

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    Activities and Societies: WSBF Radio DJ, Public Relations Director; Student Government, Model United Nations Delegate, Nicholas Feitz Scholarship, AT&T CWA Scholarship

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    Activities and Societies: IEEE Graduate Student Rep., Presidential Research Fellowship, Center for Advanced Computation and Telecommunications, Center for Industrial Competitiveness

    First Annual Technical Conference on Telecommunications Research - Conference Staff

Publications

  • Grocers Partner for Digital Growth

    Forrester Blogs

    Fulfillment is the key barrier for tight margin groceries to grow digital capabilities. Grocers are tackling fulfillment through partnerships that offer 3rd party in-house picking and delivery, in-house picking and 3rd party delivery or automating their supply chain. #grocery #retail

    See publication

  • Sector Spotlight: Grocery

    Forrester Research

    The sector spotlight covers who is buying groceries online, where they are buying, what they’re buying and why they’re buying it.

    See publication

  • Retailers Are Betting On The Digital Store

    Retail Touch Points

    For the digital store, 2018 will be a year of exciting, emerging technologies like data-driven retail and tools to empower associates with an opportunity to grow in a healthy, fastmoving
    economy. Smart retailers will continue to develop their foundational capabilities to enable the holistic customer journey across physical and digital touch points.

    Part of the Retail Touch Points Outlook Guide 2018 - Contributors include leading experts from Forrester, IHL Group, Fung Global Retail &…

    For the digital store, 2018 will be a year of exciting, emerging technologies like data-driven retail and tools to empower associates with an opportunity to grow in a healthy, fastmoving
    economy. Smart retailers will continue to develop their foundational capabilities to enable the holistic customer journey across physical and digital touch points.

    Part of the Retail Touch Points Outlook Guide 2018 - Contributors include leading experts from Forrester, IHL Group, Fung Global Retail & Technology, PlanetRetail RNG, IDC Retail Insights, BRP and RSR Research. All 17 contributors combine high-level insights with practical advice and real-world examples

    See publication

  • The Four Facets Of Adaptable Digital Commerce Teams

    Forrester

    Rapidly changing market conditions are forcing retailers to balance a growing eCommerce business with an often-challenging store business and customers with high expectations and many choices. How to survive? Digital business leaders need to develop adaptable teams to manage to continuous, deep change. This report introduces the digital retail adaptability flywheel and explores how digital business pros develop high performance, adaptable teams across four facets of it: alignment, resource…

    Rapidly changing market conditions are forcing retailers to balance a growing eCommerce business with an often-challenging store business and customers with high expectations and many choices. How to survive? Digital business leaders need to develop adaptable teams to manage to continuous, deep change. This report introduces the digital retail adaptability flywheel and explores how digital business pros develop high performance, adaptable teams across four facets of it: alignment, resource provisioning, operating speed, and customer experience (CX). Presented at the Forrester Digital Transformation Forum 2017.

    See publication

  • The Five Key Success Factors Of Every Digital Business

    Forrester

    Successful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often reinforces brick-and-mortar stores. In the age of the customer, digital business professionals must lead their company's digital business transformation to increase their value to the customer and to develop greater agility to innovate and respond to market changes. This report explores the specific areas that businesses need to strategically…

    Successful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often reinforces brick-and-mortar stores. In the age of the customer, digital business professionals must lead their company's digital business transformation to increase their value to the customer and to develop greater agility to innovate and respond to market changes. This report explores the specific areas that businesses need to strategically plan for as they launch or expand their organizations. This report is an update of a previously published report. It has been updated with new data and examples.

    See publication

  • Must Have eCommerce Features

    Forrester

    Digital business leaders often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This road map chapter of the retail eCommerce playbook takes a prescriptive look at industry standards and opportunities for differentiation in a retail eCommerce experience. We've divided the key opportunities into features and functionality to improve site navigation, product detail pages, and the checkout experience. We also discuss additional areas of opportunity such as…

    Digital business leaders often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This road map chapter of the retail eCommerce playbook takes a prescriptive look at industry standards and opportunities for differentiation in a retail eCommerce experience. We've divided the key opportunities into features and functionality to improve site navigation, product detail pages, and the checkout experience. We also discuss additional areas of opportunity such as fulfillment, customer service, and omnichannel execution. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

    See publication

  • The Event Horizon of In-Store Retail Automation

    Forrester Blogs

    Quick FutureSnap of Robotics in Retail Ecommerce

    Age of the Customer Automation B2C Customer Experience Digital Disruption In-Store Technology Retail ecommerce robotics

    See publication

Projects

  • MarketScape- Merchandise Operations Management

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    Evaluation of Retail Merchandise Operations Management orchestration solutions including top vendors in the space.

  • MarketScape - Price Optimization Vendors

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    Evaluating B2C pricing vendors in retail and establishing best practices across the market

  • Globalizing SaaS based retail pricing models

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    SaaS based pricing can and translating pricing based on country, region and more across key software/SaaS based solutions for retail industry. Delivered framework for mapping price points for any nation based on key parameters.

  • Retailers Rely on Product Data Experience

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    Digital leaders continue to ask the question – How much product information do I need to provide for eCommerce delivery? In today’s customer obsessed digital universe with information overload, the answer is not obvious. Join us for an overview of how product data impacts the digital customer experience in retail eCommerce and omnichannel environments. Learn about the importance of product data and upcoming advances in mediums that will change the shape of product…

    Digital leaders continue to ask the question – How much product information do I need to provide for eCommerce delivery? In today’s customer obsessed digital universe with information overload, the answer is not obvious. Join us for an overview of how product data impacts the digital customer experience in retail eCommerce and omnichannel environments. Learn about the importance of product data and upcoming advances in mediums that will change the shape of product information.
    Takeaways:
    • Learn about how digital customers view product information
    • Understand the crossover of product data for omnichannel retailing
    • Look at the consistency of product information and examples of product information in action
    • Find out how new technologies will introduce new product information

    See project

  • Forecasting Product Performance

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    The importance and obstacles of forecasting product performance for new products in the marketplace. The high level issues to keep in mind when building a forecast.

    See project

  • Diversity and the Social Graph

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    A look at the overlay of diversity with the social media evolution.

    See project

  • Diversity Recruiting in STEM Occupations

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    Lead author, developed topic and worked with leadership and diversity council team to develop white paper and related collateral.

    Other creators
    See project

  • Forging Partnerships

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    All product managers need to build relationships with internal and in many cases external partners. When engaging with business units like sales or finance or when you engage with partners who are building your products, or (gasp!) who are buying/distributing them - you need to keep everyone on your side. What are some of the key parts of making these relationships work. How do you form the partnerships? How do you build off of relationships handed over to you? What do you do to maintain, build…

    All product managers need to build relationships with internal and in many cases external partners. When engaging with business units like sales or finance or when you engage with partners who are building your products, or (gasp!) who are buying/distributing them - you need to keep everyone on your side. What are some of the key parts of making these relationships work. How do you form the partnerships? How do you build off of relationships handed over to you? What do you do to maintain, build on, and leverage relationships in the product arena when you need them the most? How do you know when the hammer doesn't fit the nail. We'll dissect the ideal and not-so-ideal partners, and engage the group in some real dialogue on the type of partner-smithing necessary to build the next generation of products well.

  • m.Flux - When Your Product is the Experience

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    m.flux – When Your Product is the Experience

    Discussed mcommerce and the focus on the mobile web or mobile apps from a user experience perspective. Looked into the how the mCommerce experience needs definition, the business case within the retail spectrum, and challenges in decision making that are somewhat unique to mCommerce – such as executing a mobile first/responsive design solution or enabling a mobile web vs. building an app.

    Brought in some mobile stats, a bit of common…

    m.flux – When Your Product is the Experience

    Discussed mcommerce and the focus on the mobile web or mobile apps from a user experience perspective. Looked into the how the mCommerce experience needs definition, the business case within the retail spectrum, and challenges in decision making that are somewhat unique to mCommerce – such as executing a mobile first/responsive design solution or enabling a mobile web vs. building an app.

    Brought in some mobile stats, a bit of common sense, and applied it to the mCommerce universe – specifically for the retail market. Lastly, looked at trends in mobile shopping to see real world application.

Honors & Awards

  • Top Retail Expert 2024

    Rethink Retail

    Top retail expert

  • Top 100 Retail Influencer 2023

    Rethink Retail

    Top influencers are selected across retailers, analysts, and other groups.
    https://rethink.industries/top-retail-influencers-2023/##top

  • Eagle Scout

    Boy Scouts of America

Languages

  • Bengali

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